Edible Brands, famous for its signature fruit-bouquet arrangements, is launching Edibles.com—a curated, wellness-driven marketplace for hemp-derived THC drinks and edibles that can be delivered directly to consumers.
Based in Atlanta, Edible Brands introduced Edibles.com in Texas in March 2025, offering same-day and next-day delivery of THC-infused gummies, drinks, and supplements. The initial rollout features top-tier brands like Cann, Wana, 1906, Happi, Cantrip, and Ayrloom. The company plans to expand into additional Southeast markets, including Florida and Georgia, later this spring.
Edibles.com positions itself as a consumer-centric, e‑commerce experience: sleek, user-friendly, and educational. Executive VP Thomas Winstanley—a former chief marketing officer at multi-state cannabis operator Theory Wellness—leads the initiative and emphasizes the importance of trustworthy products and transparent consumer guidance. The platform even includes an educational hub aimed at demystifying THC usage and empowering smart purchasing decisions.
This push aligns with the federal legalization of hemp under the Agriculture Improvement Act of 2018, which permits cannabinoid products containing up to 0.3% THC by dry weight. Still, state regulations remain fragmented. For instance, Edibles.com cannot deliver to California due to its current prohibition on intoxicating hemp products, and Texas legislators are debating further restrictions that could complicate expansion.
Despite regulatory friction, Edible Brands sees strong consumer demand and an opportunity to bring a trusted name into a nascent yet booming market. CEO Somia Farid Silber remarks that the venture aligns with the company’s “wellness‑driven approach” and leverages its robust fulfillment network to lead industry growth. Winstanley adds that Edibles.com aims to “bridge that last mile” by making high-quality THC products accessible via familiar, consumer‑friendly channels.
To complement its digital presence, Edibles.com also plans to open a flagship store in Atlanta’s Inman Park, seeding a potential franchise model for physical retail in the future. The company touts this brick-and-mortar rollout as part of its strategy to democratize THC access beyond licensed dispensaries.
As one of the first major gift-franchise brands to enter the THC delivery space, Edible Brands is redefining boundaries. Analysts see this move as emblematic of mainstream America’s increasing comfort with regulated cannabinoid products. Marijuana Moment notes Edible Brands is “uniquely positioned to accelerate industry growth”—blending an established delivery infrastructure with cannabis-industry expertise.
With plans already underway to extend shipping to other states where hemp THC is legal, and even develop an in-house line, Edibles.com appears poised to become a major player in the evolving THC marketplace. As the company ramps up marketing, education, delivery logistics, and retail infrastructure, the question shifts from whether it will succeed to how fast it will reshape consumer expectations for cannabis-related gifting.
Overall, Edible Brands is betting on its reputation, e‑commerce know‑how, and regulatory agility to deliver a safe, accessible THC experience—reimagining what an “edible” gift could look like in 2025.